Why You Should Never Let Any Writer Near Your Press Release UNLESS He Knows How To Sell!
If you want your press release to have any impact whatsoever, then you can’t afford to hire some literary “artist” who couldn’t sell water in the desert.
Most people don’t think of a press release as a sales letter, but it’s actually a double sales letter. It has to make the sale twice.
First you have to convince the journalists, bloggers, and gatekeepers that what you’ve sent them is actually news. If your press release oozes with self-centered, self-serving, heavy handed “used car lot” type sales language, then it’s headed straight for the trash.
BUT…if you send them a release that immediately demonstrates a strong appeal that will draw in readers…
They Will Sing Your Praises To The Heavens!!!
Of course, the second person you have to sell is the reader themselves. So it’s not just good enough that an editor finds your news to be interesting – it had also better light a fire in the mind of the reader. They had better find themselves bookmarking the webpage, tearing out the magazine article, or snapping a screenshot so that they remember to keep tabs on you and your products or services.
That’s where I come in. I have a background in both journalism and copywriting for sales, and I’ll combine these skills to create a press release that will grab the attention of journalists and readers alike. But you don’t have to take my word for it – please check out some samples of my press release work below.